Brandwallah:

Authenticity. Integrity. Compassion.

The three guiding principles of brand communication today.

There is no us and them. We are all consumers.

We pay attention now. We respond intuitively. We feel insincerity. We recognize disrespect.

The details matter, but the intention matters more than ever.

25 years ago, Ameena Meer entered the world of fashion advertising as a writer with the understanding that what you say is as important as how you say it. I always believed that you should never sell anything you wouldn’t buy yourself, that you should honor your origins, respect your audience, love your products and find your greater purpose.

Today, I am a creative director, brand strategist, copywriter, healer and intuitive. I am a woman of color, a Muslim and a conscious ally for all BIPOC.

In India, a wallah is a person who does a specific business. A rickshaw wallah drives a rickshaw. A shawl wallah sells shawls. A chaiwallah sells tea.

Brandwallah is Ameena Meer’s brand consultancy.

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MY INTENTION

To heal your brand’s identity crisis. With respect for your audience and your roots, with honesty and authenticity.

MY MISSION

To find your brand’s intention and purpose:

Why are you here? A brand who knows itself, knows its market.

OUR STORY

Over 25 years in branding, concepting, packaging, copywriting and design for the some of the biggest names in the beauty and fashion industry in the U.S., India and Europe led me to a career as a guide, a healer, naturopath and a truthseeker. I’d like to bring that focus to your brand story or product.

FOR A BRAND OR BUSINESS TO THRIVE TODAY, IT MUST DELIVER BALANCE, WITH AUTHENTICITY.

1. MEDITATE

I tap into your field. I pay attention to blocks. I go out on the street, on twitter, tiktok, Instagram or amongst friends IRL. Your message hits harder if I go deeper into the history and ethos of your brand or company. I research competition, target audiences, unexpected audiences, the backstory and the zeitgeist. I connect with your needs.

2. EXPERIMENT

In the night kitchen, I percolate ideas. Free my subconscious mind and play with unconventional storytelling. Find images, videos, objects that inspire me. I call in spirits. I create mini focus groups to see what thrills and excites. I look for the umbrella idea.

3. DELIVER

I activate your strengths. I show you the big picture and the path forward. I hold space for your perfect vision. I deliver well thought-out executions with original angles and viewpoints. A sensualist, I create lush, palpable work that invites interaction, intellectually or physically. I collaborate with your thoughts and input. Innately, I challenge accepted ideas and touch a chord in your consumers’ hearts and minds.

4. SATISFY

I want you to love what you see. I work with you to give you results that transport you. Results that are worth the value of your investment. From seed to reinvention to full-blown campaign, I’m ready to go the distance with you as far or as short as you want it. My past projects have launched multimillion dollar successes. My intuitive strategies and concepts open new doors.

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